Guan Xiang Zi-Dongguan Chao Play IP Image Design

With Dongguan's culture as the core design orientation, the IP is the integration carrier of regional culture and trend. The design adopts Q Meng modeling, the clothing is integrated with fragrant flowers and Chinese-style buckle, the head is covered with incense and the hand-held aromatherapy stove, which conveys distinct cultural symbols. Selection of environmentally friendly resin, the fine process to create, fine texture. Users can enjoy the collection and feel the culture of Guan Xiang in the adorable fun. Social benefits help the spread of intangible cultural heritage, enhance Dongguan's cultural influence; economically promote the development of cultural and creative industries, and create cultural consumption value.