Dongguan Chao Play IP Design

The IP takes Dongguan's characteristic litchi as its core inspiration, extracts the red shell, white grain, green leaf and other elements of litchi into the image design, and creates a cute and cute trendy image. Through the combination of regional specialties and tide play IP, on the one hand, it shows the sweet and moist characteristics of Dongguan litchi and Lingnan summer charm, on the other hand, with the help of the popular form of tide play, it transmits Dongguan's regional culture and helps the tide spread of local culture.