Guanxiang Qimeng · Xiang Xiang

Design orientation: take the non-heritage culture of dongguan (dongguan fragrant flower, cloud fragrant yarn, traditional pattern) as the core, create a city literary creation blind box with both national style aesthetics and trend charm, and convey the city image of dongguan's youth and vitality. Design features: Xiang Xiang's image is warm and lively. The double balls are tied with Guan Xiang flower hair band, the bubble sleeve cheongsam combines mint green and bright yellow, the waist is decorated with Yun Xiang yarn, and the embroidered shoes are covered with Guan Xiang pattern. The traditional and modern collide. User Experience: The surprise of opening the box is strong. The IP story card comes with a cultural commentary of Dongguan, which enhances the collection and emotional connection and stimulates interest in Dongguan culture. Material process: Using environmentally friendly ABS PVC material, fine coating and pad printing technology, to ensure that the details of the vivid, delicate feel. Social benefits: Promote the younger spread of non-heritage culture, enhance regional cultural identity, and help "Dongguan to create" cultural and creative circles. Economic value: Relying on the market potential of blind boxes, linking the surrounding areas of cultural tourism to build the urban IP industry.