Guochao Goose Kose
Category
Contest Year
2025
Product Description
This design focuses on the burning goose powder in Houjie, Dongguan, and creates the original tide play IP of the national tide of the "Goose Oise" family. It includes basic tide play hidden money, supporting environmental protection and simplified blind box packaging, embedding NFC chip and AR interactive function, and extends to blind box sales, derivative development and landmark clock-in scenes. Politically, it responds to the policy of living inheritance of intangible cultural heritage, economically helps the integration of local industries of "food tide play", culturally fills the IP gap of Dongguan food tide, socially meets the regional identity and social needs of young groups, has both landing and cultural value, and can become a new carrier of regional cultural dissemination in Dongguan.
