IP Image of Dongguan Traditional Dance Kirin Culture-Guan Qizi

Guan Lin Zi originates from Dongguan's long-standing Kirin dance culture and is a concrete embodiment of the local Kirin dance spirit and auspicious implication. Dancing Kirin is the core folk performance of festivals and important activities, carrying the themes of "Lin Ze Chengxiang" and "Picking Green and Blessings". Guan Lin Zi witnessed the changes in Dongguan, shuttled through the streets to spread auspicious blessings, and became a lovely messenger of cultural heritage and urban vitality. The IP design is inspired by the traditional dance unicorn. The main color is festive red, with black, gold and white embellishments, highlighting the auspicious meaning and advanced feeling. The typical characteristics of Kirin are integrated in the shape. Through adorable and anthropomorphic design, it is endowed with a round shape and a flexible manner, thus enhancing the affinity and modernity of traditional images. The decoration of the word "Guan" on the top of the head strengthens the regional logo, and the overall combination of traditional auspicious and modern lovely styles has become a fresh carrier for transmitting Dongguan culture.