Image IP Design of Lili Meng

Lili Meng takes Dongguan litchi as the core design element. The overall shape selects the bright red color of litchi when it is mature, restoring the unique texture of litchi skin, making it closely related to Dongguan litchi from the appearance. The fruit handle, green leaves and pink flowers on the top of the head not only show the fresh state of lychee growth, but also add a sense of flexibility and loveliness. In the image shaping, the use of mellow and lovely cartoon style, big eyes, smiling expression, convey a cordial and friendly atmosphere, in line with the mascot to bring joy and warmth. The image of Lilimeng aims to become the fresh spokesperson of Dongguan Litchi. Through its lovely appearance, it can shorten the distance with the public and help the Dongguan Litchi brand to better spread and promote.