Orange Rhyme Blue Yao

The IP character "Orange Rhyme Blue Yao" is based on the cultural texture of Pingyuan County, Meizhou, and deeply integrates the two core cultural symbols of the local area: one is Pingyuan's citrus industry culture as "China's Orange Township", and the other is Hakka culture (especially the clothing art and folk connotation of Yao branch). Cultural tourism field: it can be used as the image ambassador of Pingyuan Hakka Yao village and citrus picking garden, used for scenic spot navigation, development of cultural and creative derivatives (such as blind boxes, bookmarks, clothing), and strengthen tourists' memory of Pingyuan's "cultural and ecological industry. Agricultural products brand: provide visual identification for Pingyuan citrus and derivative agricultural products (such as orange juice and tangerine peel products), and enhance the cultural added value and market recognition of products through IP story marketing. Cultural communication: as a digital business card of Pingyuan Hakka Yao culture, it adapts to new media forms such as short videos, cartoons and animations, and helps to spread intangible cultural heritage culture and folk customs in a younger age.