Qingshou-Meng Yun Blue and Flower

1. positioning "Qingshou" is a tide play IP focusing on the innovative expression of traditional culture, anchoring young groups who love the national tide, pursue individuality and pay attention to non-heritage culture, aiming to become a carrier of deep integration of traditional culture and trend culture, so that blue and flower, a classic non-heritage element, will be rejuvenated in the field of tide play. 2. design scene is suitable for tide play collection scenes to meet the collection needs of lovers for characteristic IP images. It can also be used for matching scenes of cultural and creative products, such as combining with mobile phone shells, pillows, umbrellas and other cultural and creative surroundings, giving daily necessities the attributes of both culture and trend. It can also appear in the cultural exhibition scene to help the dissemination and promotion of intangible cultural heritage. 3. visual features IP image costumes and vases on the top of the head are all decorated with classic blue and white patterns, accurately restoring the elegance and delicacy of traditional blue and white porcelain, showing the unique charm of blue and white art. At the same time, the use of cute cartoon image design, with round lines, lovely shape, so that the traditional elements more affinity