Chengyu Zhiyou IP Image Series Tide Play

Design orientation: a high-end creative product with Chinese jade culture as the core, integrating philosophy and tide play aesthetics. It aims to create a "gentleman's fable" that can be touched by Z generation consumers and collectors ". Design features: The character "Yusheng" uses four actions of "holding jade, tracing jade, pillow jade, and asking jade" to deduce the gentleman's self-cultivation process. The design integrates the classic elements of jade culture, integrates the ideas of "the five virtues of jade" and "the three-talent pattern of heaven, earth and people", and visualizations the oriental philosophy. User experience: through the collection and interaction, users can feel the spirit of jade like company in the fast pace of life. Material process: environmental protection resin, pearl paint. Social benefits: the project activates traditional culture in a fashionable way, and promotes the youth group's recognition and inheritance of jade culture and gentleman spirit. Economic value: With unique cultural IP and sophisticated technology, accurate cut into the national tide.