IP Image Design of Yantai Cashmere Embroidery Intangible Cultural Heritage from the Perspective of Cultural and Tourism Integration-Cashmere Niang

This project is guided by the integration of cultural and tourism, and designs the IP image of Yantai's embroidery non-heritage culture "Rong Niang". The positioning will combine the traditional embroidery technology with the contemporary fashion play form to create an image role with cultural recognition and market attraction. The design features highlight the texture of the embroidery process, with elements such as bright colors, classical buns and embroidery fans, highlighting the gentle and elegant temperament and regional cultural characteristics. User experience covers collection, daily use and other multi-scene needs through a variety of derivatives. The material process is made of conventional PVC/ABS material to ensure mass production and quality stability. The social benefit lies in the activation of intangible cultural heritage in innovative forms and the enhancement of the public's cultural identity of velvet embroidery; the economic value is reflected in the expansion of commercial paths through IP derivative development and the injection of new vitality into traditional crafts.