Mood Amusement Park Children's Emotional IP "Cloud Tu Tu" Original IP Design
Category
Contest Year
2025
Product Description
This IP "Tu Tu" is positioned as the "concrete carrier" of children's emotional expression. It transforms abstract emotions into visual color changes with the image of a cloud painter, which is in line with the cognitive and expressive characteristics of children aged 3-12. Design features include: emotional discoloration of the body, simple symbolic expression system, interactive storyline, strengthen emotional resonance and sense of participation. Users are embodied to help children identify and release emotions through gamification interaction to meet the educational companionship needs of parents. Material selection of rubber, glass steel, PVC and other safe and durable materials, taking into account the soft touch and outdoor weather resistance. Social effect, to help children's mental health education, enhance the emotional value of public space, economic benefits, through IP derivative and cultural tourism integration, enhance the attractiveness of the venue, promote regional parent-child consumption and brand extension.

