IP Design of Jiangbian Village, Qishi Town, Dongguan City
Category
Contest Year
2023
Product Description
Creatively integrate the design of "IP mascot tide play" into the rural revitalization, so as to personify the rural revitalization and better enter the homes of ordinary young people as the concentration of millennium humanistic culture. The mascot of Jiangbian Village, "Treasure Exploration Family", is inspired by the representative cultural relics unearthed at the Beiqiu site of Wanfuan-the ochre-colored circled foot plate and the rope-grain sand pottery, which can tell rich local historical and cultural stories through this super-symbolic IP technique. Positioning, logo, logo, IP family, clock-in point, cultural and tourist attractions, Beiqiu culture and Dongjiang water culture are all integrated and condensed into super symbols superimposed on the "circle foot plate", forming a new visual pattern of rural revitalization with complete system and highly consistent concept!

